CHINA'S remarkable growth is as apparent in beer consumption as it is in more formal economic indicators. In the space of a couple of decades the country has gone from barely touching a drop to become the world's biggest beer market, a considerable distance ahead of America. And beer drinking in China is growing fast, by nearly 10% a year according to Credit Suisse's World Map of Beer. This might seem like good news for the four big firms that dominate global brewing. Between them ABI, SABMiller, Carlsberg and Heineken have nearly half the world market. But unlike America and other hugely profitable mature markets where beer drinking has levelled off or is in decline, China's drinkers provide slender profits. Still it remains a market with huge potential, though foreign brewers must now be rather tired of hearing that.
Creator of Girl Likes Beer podcast, irregular beer reviews brought to you from Warsaw. Occasional beer ads connoisseur. Come to share my passion for beer.